
Make Taste Not Waste
Did you know that globally, a significant amount of common foods are wasted? Hellmann’s takes this issue seriously. As a brand present in every other household, with products designed to transform everyday ingredients into simple culinary delights, we have a responsibility to take action.
Hellmann’s believes that when food tastes great, less of it is wasted. This belief has driven the brand to become a global force for positive behaviour change in reducing household food waste. Hellmann’s has conducted a large-scale study to gather insights to enable consumers to create delicious meals while ensuring that less of the food they have goes to waste.
Hellmann’s will continue to champion household food waste reduction through its ‘Make Taste, Not Waste’ campaigns, inspiring people to turn their leftovers into tasty meals.
Looking for inspiration in the kitchen? Along with our US flexible recipes, we also offer a delicious collection of UK flexible recipes to explore. Get creative with flavours and discover your next favourite dish.