Clothes are more than just clothes. They have power and we love them. We know how important it is to make those beloved items last.
Comfort adds life to clothes so that they can add to every life, with each wash, giving the wearer the enhancement they need. Comfort wants your clothes to look as amazing as you feel.
Committed to making the planet a better place by giving your clothes a long life
The world is changing. Fashion is changing. But we’re not just talking in terms of colour, length, or silhouette – the whole industry itself is changing. We’re helping to keep your clothes looking newer for longer, so you can break the fast fashion cycle and enjoy your clothes – instead of disposing of them and buying more at your expense (and at the expense of the planet).
Colour protection
Pro-Fibre™ technology in Comfort Ultimate Care maintains colour vibrancy and vividness (and not just black, all colours!) – just look at these jeans after 15 washes.
Shape protection
Pro-Fibre™ technology forms a protective, flexible network around fibres that prevents them from shrinking in the wash. Simply put, it preserves your t-shirt’s shape, and protects your modesty too. This picture was after seven washes.
Print protection
Print protection – Pro-Fibre™ technology helps to maintain the design. This t-shirt has been washed 20 times and you can see how it still looks just like new, thanks to Comfort Ultimate Care.
Fibre protection
This wool jumper has been washed 7 times. Pro-Fibre™ technology has formed a protective, flexible layer on the fibres that prevents them from rubbing together in the wash.
Unilever Home Care Power Brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung. Read how, together, we plan to transform the future of home laundry and deliver unmissably superior products.
Several major trends are influencing the fabric enhancer market right now. The increasing use of short wash cycles, more clothes being made from synthetic fibres and the desire for sophisticated fragrances. New launches from Comfort answer these consumer needs.
Unilever and TikTok have announced a global #CleanTok partnership which aims to tap into the huge and fast-growing audience of people who are captivated by cleaning.
