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We want a world filled with more joy and that’s why we inspire people to take a moment away from the seriousness, stress, duties and expectations of life... just like how you feel when you’re holding an ice cream.
Our philosophy is quite simple, live from the Heart!
You might have noticed our heart-shaped logo. It can be seen in high streets around the world, a sign that says, “here there’s joy!”. And you can find our logo on many of your favourite ice creams around the globe, including Magnum, Cornetto, Solero, Viennetta and Carte D’Or.
Our products are sold in more than 52 countries, under 27 different local names. In the UK and most parts of Asia, we’re known as Wall’s; in Italy, you’ll see Algida; in Germany, we’re Langnese; we’re Ola in the Netherlands; and in Brazil, we’re called Kibon. But it’s the same delicious ice cream wherever you are.
Beaches and ice cream go hand in hand in the summertime. However, due to restrictions on the visibility of brands around the beaches in many areas, it is increasingly difficult to reach consumers to remind them that ice cream is readily available. This meant we had to come up with an innovative way of getting our message across, and who better to help us than our consumers. Wall’s initiated a skinvertising campaign: the more body surface you give for semi-permanent tattoos, the more ice cream you get!
Our very first activation ran in Brazil. The result was 4,000 walking billboards with the most iconic tattoos designed by Brazilian artists Talita Persi and Ziza.
If you have any questions or comments about Wall's, please visit our contact page.
The sun doesn’t just drive our ice cream sales; it also helps power our business in a sustainable way. Find out how solar solutions integrated into our warehouses, fleets and sales kiosks are making energy savings, reducing emissions and contributing to our climate goals.
There’s more to Unilever’s ice cream freezers than meets the eye. Some run at warmer temperatures that save on energy bills; others use smart tech to tell you when to restock. In future, they may even predict what consumers want before you do.
Wall’s has partnered with Project Everyone to launch The Happiness Project. Their aim is to teach three million children a set of happiness habits by 2025, through lessons designed to deliver smiles beyond the classroom.