We want to be a World-Class Force for Good in Food, with top growth and financial results. Force for Good means doing well by doing good. We will field Boldly Healthier plans for people and planet. As our logo shows, we will be Boldly Healthier all the way from farm, to fork.
We strive for a future where our food system can put good food on 10 billion plates while caring for our planet.
Through programmes of regenerative agriculture, highlighting nutrient-focused foods, increasing our plant-based portfolio, combating food waste, and so much more. We want to take care of the planet and the people that belong to it.
Making Magnum’s new Bon Bons as good as their full-sized originals requires smart R&D. Discover how robotics and AI helped fast-track production to bring the new tubs of shareable bite-sized ice creams to market.
Health inequalities and social exclusion have no place in the world. Find out how our brands are making a difference to our planet and the society we live in.
