Changing work and lifestyle habits mean clothes often have less visible dirt and stains, so people are increasingly selecting the short cycle setting on their washing machines. In fact, around 80% of consumers use a quick wash once a week.
In response to this, Dirt Is Good (known as Persil, OMO and Skip) developed Wonder Wash – a laundry detergent specifically designed for outstanding performance in a 15-minute energy-saving cycle.
Our team of R&D scientists created new Pro-S™ technology, a combination of fast-acting ingredients that removes bad smells and residues while ensuring clothes are fresh and well cared for. With 35 patents pending at the time of launch, the innovation is creating a new category of laundry products.
Find out more about Wonder Wash