Peter ter Kulve
Peter was appointed Business Group President of Unilever’s Ice Cream business and continued his role as member of the Unilever Leadership Executive in January 2024.
Business Group President, Ice Cream
Peter joined Unilever in 1988 and has held various senior roles across Asia and Europe. In addition to his current role, Peter is Chair of Unilever EAC Myanmar Company Limited (Unilever’s joint venture in Myanmar).
In 2019, Peter was appointed Business Group President of Unilever’s Home Care business and a member of the Unilever Leadership Executive in May 2019.
Peter founded the Unilever wellness business in 2018 with brands like Olly, Liquid I.V. and Nutrafol. In five years, this business has grown to €2 billion and is margin accretive to Unilever.
Prior to this, Peter had dual responsibility as Chief Digital and Growth Officer, in which he led the end-to-end digitalisation of the company, resulting in significant savings reinvested back into the business. He combined this with the role of President of South East Asia and Australasia, one of Unilever’s largest and most profitable clusters.
Peter has held various roles across our ice cream business, from Marketing Manager to CEO of Wall’s China and Global Head & EVP for Unilever Ice Cream in 2005.
Peter has a Master’s degree in Business Economics from the Erasmus University of Rotterdam. He is married and has three children. He is passionate about all the latest technology and gadgets. In his free time, he likes to run, read and ski.
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History
- 2024: Business Group President, Ice Cream
- 2021: Chair of Unilever EAC Myanmar Company Limited
- 2019: Business Group President, Home Care and member of the Unilever Leadership Executive
- 2018: President of South East Asia & Australasia and Chief Digital Transformation & Growth Officer
- 2018: Founded the Unilever wellness business in 2018 with brands like Olly, LiquidIV and Nutrafol.
- 2016: EVP Corporate Transformation
- 2011: President South East Asia & Australasia
- 2009: Chair & EVP, Unilever Benelux
- 2005: Global Head & EVP, Unilever Ice Cream
- 2004: CEO of Iglo-Mora Group, Holland
- 1998: CEO of Unilever Wall’s China
- 1998: BD Director, Foods
- 1995: Business Unit Director, Algida Ice Cream
- 1993: Marketing Manager, Ice Cream
- 1988: Brand and Channel Management Roles